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Small Business Saturday

Champion small businesses nationwide and #ShopSmall on

Saturday, November 28, 2026

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  • Please join CPI and organizations across the country as we celebrate small business contributions to our communities by shopping at a small business on November 28, Small Business Saturday.

  • Small Business Saturday was founded by American Express in 2010 and officially cosponsored by the Federal Government since 2011. It is an important part of small businesses’ busiest shopping season. 

  • Small business owners: Get free Small Business Saturday marketing materials – including sample posters, and social media resources

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